With the U.S. unemployment rate declining to 3.8% and the number of unemployed persons falling to 6.2 million in February 2019, according to the Bureau of Labor Statistics, many companies are struggling to fill open job positions. Traditional recruiting strategies are no longer enough, as companies face stiff competition to attract top talent.
Fortunately, these recruitment trends can help organizations enhance their recruitment strategies and set themselves apart from competitors.
1. Recruiting analytics hone in on top candidates
There are a growing number of tools that use AI and machine learning to screen candidates for job opportunities. Recruiting analytics can analyze resumes, provide feedback on candidate interviews and uncover skills that will help determine the right person for a job.
2. Attract applicants with a recruitment marketing strategy
Low unemployment rates make it difficult for companies to fill open positions, but a recruitment marketing strategy can enable your organization to set itself apart from others to attract top job candidates. Extolling why employees love to work at your company and building up an impeccable reputation on sites like Glassdoor can make it more appealing to applicants.
3. Modernize recruitment with social media
Knowing which social media networks your ideal candidates use the most frequently can help you target your job opportunities and messaging to those platforms. While LinkedIn tops the list of social media platforms used for recruiting, companies shouldn't neglect sites like Facebook or Twitter as promotional sources.
4. Recruiting goes mobile
Mobile devices are ubiquitous, and using them for recruiting can give companies a leg up on the competition. Texting, for example, is faster than email and can speed up the recruiting process, while also increasing the candidate response rate. Some companies even provide tablets at job fairs so candidates can fill out applications on the spot.
5. Chatbots as recruiters
One of the latest recruitment trends is the use of chatbots for basic tasks. Chatbots can immediately engage with candidates and schedule in-person interviews with a human recruiter once they've completed the prescreening process.
6. Automated recruiting relieves talent sourcing burden
Reviewing a high volume of applications can be time-consuming and tedious, which is why companies like Groupon are automating the process as much as possible. Automation can also help identify passive candidates that may be a good fit for open positions.
7. Video interviews add convenience, but also challenges
Video interviewing allows hiring managers to interview more candidates than ever before. It can also give applicants a chance to perfect their answers to interview questions while completing the interview on their own schedule. However, the potential for bias and technical difficulties might be obstacles.
8. Flexible work policies increase applicant pool
More and more applicants cite flexible work options, such as being able to work remotely, as a top priority when choosing a job, but not all employers are on board with the increased demand. Those who do offer flexible options use tools like Slack to improve collaboration between employees.
9. Prioritize the candidate experience
Research has shown that employers can reduce their turnover rates by creating a positive candidate experience. Retailer Foot Locker has done just that by allowing candidates to apply from their smartphones and keeping applicants in mind for future positions if an opening isn't immediately available.
10. Stumbling blocks exist for blockchain, but the potential is there
Blockchain has seen an enormous amount of hype in nearly every industry, from travel to financial services. As a recruitment trend, it's not without its challenges as companies seek to use it for verification purposes to expedite the hiring process.