A video interview is a job interview that takes place remotely and uses video technology as the communication medium.
Video interviews are an increasingly popular tool in talent acquisition because of their ability to save the time and money involved in traditional, in-person interviews; remove geographic constraints; automate candidate screening; and improve the quality of data in the recruitment management system.
They are used at many stages of the hiring process. For example, in the early stages, the hiring manager might pose a set of questions and ask job seekers to record their responses in a video. This enables the employer to screen candidates quickly and select which ones will proceed to the next stage.
Types of video interviews
Synchronous interviews are conducted live over the internet with both the interviewer and the candidate in attendance and are often used as an alternative to an in-person interview.
In contrast, asynchronous video interviews are recorded by the job seeker at a time convenient to them. Typically, the applicant responds to questions displayed by the video interview platform. The hiring manager is not present for the interview.
Video interview software
To participate in the interview process, the job applicant usually needs only a webcam and video software, both of which have become standard equipment on most notebook computers and smartphones and on some desktop PCs.
The hiring manager has two main options. Some organizations conduct an online interview using popular, consumer-grade video platforms, such as Microsoft Skype and Apple FaceTime. This is the least expensive approach and is generally easy to set up. The drawback is that the technology can do little more than establish a connection and record, store and categorize the videos.
The other main option for the interviewer is to use specialized video interviewing software from vendors, such as HireVue, Montage, Spark Hire or Sonru. These platforms have data capture and analytics capabilities that the consumer video software lacks and have more controls for scheduling video interviews and sharing the videos among hiring managers and HR.
These products also facilitate standardization of the interview process to help remove bias and error. Video interview platforms also are often integrated with talent management software, which enables the online interview and associated candidate data to be incorporated into the software's recruiting module and used elsewhere in the human capital management (HCM) system.
The most sophisticated platforms have artificial intelligence (AI) that enables them to analyze facial expressions, vocal intonation and nonverbal communication for signs of a candidate's fit with the organization's needs and culture. The AI in video interview platforms also helps predict applicants' job performance.
See also: recruitment